STORE DESIGN
All store windows, marketing and display signage also fell under my role as art director at Fossil. Pushing the boundaries on a limited budget while executing world-class creative design, and making campaigns larger than life was my everyday goal. Each season presented a full renovation of all store graphics and windows. I worked with merchandising, marketing, my creative director and store teams upfront. I then led and art directed a graphics team to execute all elements for all stores and PR marketing.
As part of a collaboration with Illustrator Bijou Karman, I lead a team of graphic designers to execute store windows, in-store displays, marketing event graphics and a teaser product video.