VIDEO
I was the art director and concept lead for Fossil product videos. I led a team of videographers, an editor, copy writer, and graphic designers. I oversaw styling, casted and directed models, and worked with producers. I was hands-on for all pre-production, on set, and post-production art direction and leadership.
The Wear Your Wild Collection by Fossil showcased iconic animal prints across multiple product categories.
Dramatic lighting, black backdrops, sensual close-ups and a heavy rock song bring these blackout watch styles out from the dark.
This Hybrid watch video explores the 3 key features of the smartwatch as well as expresses the vibrant energy of the tech-savy wearer.
Fossil launched a Spruce cross category collection. Here the model humorously relives her daily style choices to showcase the many pieces in the collection.
As a nostalgic vintage throwback, striped watches were illuminated with projected stripes and animated graphics to an impactful vibrant drum beat.
A Valentines gift collection infused with some poppy energy and feminine style.
Highlighting three watch styles and how it can compliment your wellness routine, this video launched as a New Year campaign.